2025Forbes Middle East · Healthcare Leaders’ Summit 2025
Redefining Oral Health: Innovation, Accessibility, and the Future of Dental Wellness
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Founded by Dr. Mohammed Naji
MONAJI
The oral-care brand Dr. Mohammed Naji founded: a pre-pasted bamboo toothbrush, an alcohol-free mouthwash in pocket sachets and a portable aligner cleaner.
The company
A dentist’s brand for oral care on the go
Each product is packed to be used away from home. The toothbrush needs no toothpaste, the mouthwash comes in single sachets, and the cleaner for aligners and other dental appliances comes in single pods.
MONAJI describes its aim as making oral care effortless, accessible and environmentally friendly, and signs its packs “Oral care effortless”. Forbes Middle East lists Dr. Mohammed Naji as Founder of MONAJI Group, the title under which he spoke at its Healthcare Leaders’ Summit in Abu Dhabi in November 2025.
- 2024
- On sale online since September
- 3
- Products, and four kits
- موناجي
- The name in Arabic
- UAE
- Sold online in the UAE; MONAJI also names retailers in Saudi Arabia and Iraq
The range
Three products
Each has its own page, with its particulars and where to buy it.
Kits
Sold together
MONAJI also sells its products together in kits. The contents below are as the brand lists them.
Starter Kit
One pack of toothbrushes, one pack of mouthwash sachets and one box of aligner cleaner
At the MONAJI shop (opens in a new tab)Smile Squad
Three packs of toothbrushes, 30 brushes
At the MONAJI shop (opens in a new tab)Fresh Trio
Three packs of mouthwash, 30 sachets
At the MONAJI shop (opens in a new tab)Triple the Spark
Three boxes of aligner cleaner, 30 pods
At the MONAJI shop (opens in a new tab)
The founder
On the future of oral health
At the Forbes Middle East Healthcare Leaders’ Summit, held at Emirates Palace in Abu Dhabi in November 2025, Dr. Mohammed Naji gave a Doctor’s Lab talk as Founder of MONAJI Group. The same day he moderated the panel “Driving Innovation with Responsibility: Leadership Priorities and the Future of Pharma”. Forbes Middle East published the talk on 5 February 2026.
The summit agenda (opens in a new tab)2025Timeline
MONAJI so far
2024
September
MONAJI's pre-pasted bamboo toothbrush goes on sale online.
2025
April
The mint mouthwash in 10 ml sachets follows.
2025
May
The portable aligner cleaner, and kits that combine the products.
2025
September
The toothbrush returns as a 10-pack, with more paste and a stronger mint flavour.
2025
November
At the Forbes Middle East Healthcare Leaders' Summit in Abu Dhabi, Dr. Mohammed Naji gives a Doctor's Lab talk on oral health as founder of MONAJI Group, and moderates a panel on innovation in pharma.
2025
December
He sits on the jury of the Canadian University Dubai startup competition, as founder of MONAJI Group.
2026
February
Forbes Middle East publishes the video of his summit talk.
Buy
Where to find MONAJI
From MONAJI
- monajigroup.com (opens in a new tab)
- MONAJI online shop (opens in a new tab)
- info@monajigroup.com Business enquiries
Follow MONAJI
- Instagram (opens in a new tab) @monajigroup
- Facebook (opens in a new tab) monajigroup
- TikTok (opens in a new tab) @monajigroup
- LinkedIn (opens in a new tab) MONAJI
Retailers, as MONAJI lists them
United Arab Emirates
Saudi Arabia
Iraq
- Asnana
As listed on MONAJI’s Instagram profile, checked September 2026. This website does not sell products.
Questions
About MONAJI
- Who founded MONAJI?
- Dr. Mohammed Naji, a Dubai dentist and Executive Director of Liberty Dental Clinic. Forbes Middle East lists him as Founder of MONAJI Group.
- What does MONAJI make?
- Three oral-care products for use on the go: a pre-pasted toothbrush with a bamboo handle, an alcohol-free mint mouthwash in 10 ml sachets, and a portable cleaner for aligners and other dental appliances in 30 ml pods. They are also sold together in kits.
- How is MONAJI written in Arabic?
- In Arabic it is written موناجي. The brand writes its own name in capitals, MONAJI, and the company is also called MONAJI Group.
- When did MONAJI launch?
- The pre-pasted toothbrush went on sale online in September 2024. The mouthwash followed in April 2025 and the aligner cleaner in May 2025.
- Where can I buy MONAJI?
- In the UAE, from MONAJI's online shop, Amazon.ae and noon Minutes. MONAJI also lists Whites pharmacy and Boutiqaat in Saudi Arabia, and Asnana in Iraq. This website does not sell products.
- What is the MONAJI aligner cleaner for?
- MONAJI makes it for dental appliances, including clear aligners, retainers, dentures and mouth guards.
- How do I contact MONAJI?
- By email at info@monajigroup.com, through monajigroup.com, or @monajigroup on Instagram. Appointments with Dr. Mohammed Naji are booked through Liberty Dental Clinic.
Contact
Book, or get in touch
Appointments
Appointments with Dr. Mohammed Naji are booked through Liberty Dental Clinic.
Book at Liberty Dental Clinic (opens in a new tab)Media, speaking and mentoring enquiries
For television, press, conferences, mentoring and business, send a message and the team will reply.
Send an enquiry